Online Course
“How to be Found on LinkedIn:
Key Strategies for Attracting Ideal-for-You Opportunities”
Whether your ideal next opportunity is a cross-functional opportunity within your company, a board appointment, or your next job, your LinkedIn profile can help do the heavy lifting. Learn how to maximize your opportunity to be found by using strategies that target the two primary drivers of the LinkedIn search algorithm.
This online, self-paced course includes 45 minutes of video content in seven modules. But watching videos alone will not create the transformative results needed to turn a LinkedIn profile from “barely there” to a magnet that draws opportunities. To receive the intended value of the course, learners will be directed to do action steps for each module. These action steps will start with targeted questions to help you identify the key elements of your personal brand, and then actions to rework sections of your profile to communicate your brand and value to others more clearly. Learners should be able to complete the course in less than two weeks.
Upon completion of this course you will be able to:
Identify the two key drivers of LinkedIn's search algorithm and explain the strategies for optimizing your chance to be found by each driver
Know how to send a customized invitation (vs. a robo message) every time
Identify and list your keywords and use them frequently in your profile to increase your opportunity to be found
Apply at least two of the three personal branding basics in re-writing your LinkedIn Headline to capture your brand essence memorably, using the Power of Three
Reorganize your Skills listing by selecting your three most important skills and pinning them to the top of your listing
Edit your Skills listing so that you have 50 skills listed to support your current and future business goals
Be confident that your newly re-worked LinkedIn profile represents you well in your messaging and will help you to be found for right-for-you opportunities
To REGISTER for the online course or the BUNDLE, click on the appropriate photo:
Here is what people who have taken the online course are saying:
“After viewing the online course modules and applying the actions steps, I am truly proud of my revised profile and I feel like it does a good job of reflecting my personal brand and attracting the opportunities and relationships with connections that I want and are right for me. I liked that the modules were brief and to the point with high-value action steps that were easy to implement.”
– Ken C.
“I found this course very useful. Though the course stands on its own, I used it along with Carol's book LinkedIn For the Savvy Executive to give my LinkedIn profile a complete makeover. This course is packed with great advice and I recommend it to anyone in need of crafting a more effective LinkedIn profile."
-- Mike A.
“Carol’s course was extremely helpful. I loved the fact that each module was short, concise, and FILLED with valuable information. I definitely believe I have a much better grasp of how to use LinkedIn. effectively.”
-- Lynn G.