Carol Kaemmerer Carol Kaemmerer

The High-Stakes Cost of Being Invisible: Why Executive Branding Is No Longer Optional

The High-Stakes Cost of Being Invisible

Executives don’t wake up thinking, “I need to optimize my LinkedIn profile.” But they do worry about being overlooked for leadership roles, board seats, or career shifts.

Expertise alone isn’t enough—visibility and strategic positioning are key. This article explores:

🔺 The costly risks of being invisible online
🔺 Why LinkedIn is a must-have executive asset
🔺 How to build influence and attract high-impact opportunities

If decision-makers don’t know you exist, you don’t exist to them. Is your executive brand working for you—or against you?

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Carol Kaemmerer Carol Kaemmerer

Beyond Turning Points: Mastering Career Inflections with Executive Branding

Are you experiencing a career inflection point? At such junctures, paying meticulous attention to your online brand and presence is critical, and that’s where I come in. My transformative executive branding services in crafting a robust online brand narrative on LinkedIn propels my clients in their desired career direction.

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