Top 3 Executive Branding Services to Increase Your Visibility
Are you looking to take your career to the next level? Executive branding services can help you do just that.
Whether you’re a CEO or an individual trying to upskill, building a personal brand can help you create career growth and get ahead in your industry.
Today, taking control of your online reputation and presence is vital to create a positive and lasting impression that will open doors and propel you forward.
I learned this the hard way after a surprise downsizing in the Fortune 500 company I served as a consultant. Job loss can be traumatic, and on top of that, I had to deal with the AGE thing and learn how to use LinkedIn.
As I was learning how to make LinkedIn work for me, former colleagues also asked me to help improve their online brand. And since 2011, I have been focused on helping c-suite executives and senior leaders leverage LinkedIn to tell their stories and increase their visibility.
In this article, I will share the following:
An overview of the top 3 types of executive branding services that you can leverage
What can be accomplished with these services
How to navigate services to advance your career goals
….so that you can start attracting the career opportunities that are ideal for you.
To explore how you can benefit from executive branding services, book a call with me.
Benefits of Executive Branding Services
Being intentional about a personal brand can benefit anyone in business, and it’s even more advantageous for those in senior leadership roles.
By investing in executive branding services, you can increase your visibility, improve your relationships with others, increase your opportunities for career advancement, and more.
Executive branding services can help position you as the authority in your industry, help you attract the right talent, and make you a more valuable asset to your organization.
Executive branding services can also help you create stronger business relationships and build trust with your partners and clients.
Branding is also an essential factor in business development, as it can significantly contribute to the overall success of your business by helping you increase the number of people that know you, like you, and trust you, without having to meet one-on-one with all of them.
What are Executive Branding Services?
Your personal brand makes you memorable and differentiates you from others.
The goal of executive branding services is not to change you into someone who you are not, but to clarify and polish the way you present yourself in the world of work.
Because each executive has different strengths and different areas of emphasis, and because each provider of services enters the picture with his or her own signature strengths, executive branding services is a broad category that can be subdivided into three main types: (1) in-person branding, (2) online branding, and (3) content creation for thought leadership.
1. Services for In-Person Branding
This type of branding service is focused on how you present yourself in person. Included in this category would be the following:
Business etiquette, manners, and cultural sensitivity training
Executive presence consultation
2. Services for Online Branding
Today, many first impressions of us are formed online via Google searches and LinkedIn.
The importance of one’s LinkedIn profile cannot be over-emphasized. It is a primary way by which candidates for executive positions are sourced and vetted. And it is the way people check out vendors, service providers, colleagues, and competitors.
Your LinkedIn profile is your principal personal marketing document. Yet, many professionals have skeletal profiles that represent them poorly.
Services related to your online brand include:
LinkedIn profile development
LinkedIn online engagement strategy
Assistance in social postings
Engagement on other social media
Personal or company website (for business owners)
Development of other personal marketing materials (bio, etc.)
3. Content Creation Services
Content creation to promote your reputation as a thought leader can span both the in-person and online branding categories.
A personal branding agency could make any of these services available to you:
Graphic assistance to develop memes for social posting
Ghost writing of posts, articles, books
Ghost writing of speeches and presentations
Video production assistance
Executive lifestyle photography of you giving speeches, interacting with your team, etc.
PR assistance for placement of written content
PR assistance in booking podcast guest opportunities
Let me help you navigate your executive branding journey: book a call with me.
Helping You Navigate Your Executive Branding Journey
The right services for you will depend on your goals and how you prefer to achieve these.
In this article, I have shared with you several personal branding consultants, experts, and agencies that can help you take your executive brand to the next level.
But I can make it easy for you by helping you navigate your executive branding journey with my associates. I also specialize in helping you tell your business story online on LinkedIn.
Selected by The American Reporter as one of the top 6 personal branding experts, I work exclusively with top executives and senior leaders. I am the author of the award-winning book LinkedIn for the Savvy Executive: Promote Your Brand with Authenticity, Tact and Power – 2nd Edition.
If you’d like to get started, you can contact me, and I’ll be happy to help you navigate your executive branding journey.
