Helping senior leaders and their companies express their authentic brand on LinkedIn.
NEWS: June 25, 2024 — MSN names Carol Kaemmerer one of the top 8 branding experts .
”This year, we’ve scoured the bustling halls of the branding universe to find the best of the best branding wizards you need to follow for their game-changing insights and strategies…They are the ones who can take the story of your company from a whisper to a shout.” … “As the head of Kaemmerer Group, LLC, she guides senior leaders and companies through career and business inflection points with impactful online branding and heightened online credibility.”
Meet Carol
In 2011, my world was turned upside down… After 20 years as a marketing communications consultant to a Fortune 500 medical device company, my role came to an abrupt end as the company downsized by outsourcing its marketing communications function. Because they were my only client, I was out of a job. And worse, no one outside of the company knew me or my capabilities.
I was beyond devastated. I felt betrayed and stripped of my identity. I wondered what I could have done to prevent my job loss.
But after my prolonged pity party, I realized that if I didn’t create some visibility for myself, I would be retired. This motivated me to study the LinkedIn platform intensely and to discover the strategies that would eventually lead to new opportunities:
I began to own my personal brand, share it effectively on LinkedIn, and create visibility for myself and my skills. I implemented those same strategies for friends, helping them to land better jobs and better options for their careers.
My friends referred their friends for my help, and eventually, I recognized that I was becoming known for a new area of subject area expertise.
I narrowed my focus to working with senior leaders because I had worked with them throughout my career. I realized they needed help adapting to a new paradigm in job search driven by online LinkedIn profiles rather than by the circulation of paper resumes.
Combining my writing abilities and my new understanding of the LinkedIn platform, I was helping others make a more significant impact. I switched from promoting products to promoting amazing people!
I love what I do now!
I became an author, professional speaker, and executive branding coach so I can help executives and businesses leverage the power of LinkedIn to increase their visibility and influence, engage with their ideal audiences, and cultivate reputations as thought leaders.
Coach Foundation
has awarded this badge to
Carol as a top executive coach.
Your personal brand - well articulated on LinkedIn - is your best protection against business factors beyond your control. When you know and have claimed your brand online on LinkedIn, you can recover more quickly from any setback.
Proud to announce that I was named one of 6 top personal branding experts to follow in 2022 by The American Reporter.
Thank you to The American Reporter for selecting me as one of the top six personal branding experts to follow in 2022.
The work that Carol and her team do enables executives to attract right-for-them opportunities and make positive impressions before the first conversation takes place.
I’ll continue to carry on the legacy.
Click here to go to the full article.
Award-winning book by #1 Best Selling Author
LinkedIn for the Savvy Executive, originally published in 2016, was revised and published in its Second Edition in January 2021. In 2023, it received #1 Best Selling status on Amazon.
The book focuses on how executives can express their personal brand with authenticity, tact and power on LinkedIn. It outlines the importance of this essential social media platform, shows you how to control the way you present yourself and how to use LinkedIn as an efficient relationship-building tool.
It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your authentic brand as a leader, while contributing to your company’s brand equity.
In its Second Edition, the book has a new chapter on executives in job transition and action steps at the end of each chapter. This book will guide you, the savvy executive, to use LinkedIn to power your career.
In addition to being a best seller on Amazon, the book has received BookAuthority’s “Best LinkedIn Books of All Time” award. It was selected by the C--Suite network as one of the 100+ best business books, and has been honored in two categories by international book awards.
LinkedIn for the Savvy Executive - Second Edition is essential when using one of the best social media platforms for business and careers. This book will help you find the right strategy for expressing your brand authentically.
Click here to order an author-inscribed copy of the book from me.
