PRAISE FOR LINKEDIN FOR THE SAVVY EXECUTIVE |
3 |
. |
FOREWORD |
9 |
. |
AUTHOR’S NOTE |
11 |
. |
CHAPTER 1 |
|
WHY DO EXECUTIVES NEED LINKEDIN? |
17 |
. |
CHAPTER 2 |
|
WHAT’S “EXECUTIVE” GOT TO DO WITH IT? |
21 |
How does all this tie to Linkedln? |
24 |
. |
CHAPTER 3 |
|
YOUR EXECUTIVE-BRANDED LINKEDIN PORTRAIT |
27 |
Attributes of an executive-branded Linkedln portrait |
31 |
Finding the right photographer |
31 |
. |
CHAPTER 4 |
|
BEFORE YOU GET TO THE STARTING GATE |
35 |
Problematic Settings |
36 |
Do I Need a Linkedln Premium Account? |
40 |
. |
CHAPTER 5 |
|
YOUR EXECUTIVE-BRANDED LINKEDIN TEXT |
45 |
Your executive headline |
47 |
Your customized URL and other contact information |
50 |
Your LinkedIn Summary |
51 |
Your experience |
54 |
Skills |
56 |
Education |
58 |
Optional sections |
58 |
. |
CHAPTER 6 |
|
STRATEGIES FOR A CONFIDENTIAL JOB SEARCH |
61 |
Be prepared |
62 |
Specific strategies for confidential job searches |
62 |
. |
CHAPTER 7 |
|
BE SAVVY ABOUT BUILDING YOUR NETWORK |
69 |
. |
CHAPTER 8 |
|
CULTIVATING YOUR CONNECTIONS, WITH CLASS |
75 |
The invitation to connect |
75 |
Cultivating your connections |
77 |
. |
CHAPTER 9 |
|
WHAT ABOUT RECOMMENDATIONS AND ENDORSEMENTS? |
81 |
Recommendations |
82 |
Endorsements |
85 |
. |
CHAPTER 10 |
|
HOW OFTEN SHOULD I POST? |
89 |
Engaging with others |
95 |
Why is it important to “Like,” “Comment” and “Share?” |
95 |
How should I allocate the time I spend on LinkedIn? |
96 |
What should I do when I find distaseful material on my homepage? |
97 |
. |
CHAPTER 11 |
|
BRINGING IT ALL TOGETHER |
99 |
A savvy executive LinkedIn profile |
100 |
Hallmarks of savvy use of LinkedIn |
104 |
. |
ACKNOWLEDGEMENTS |
109 |
. |
ABOUT THE AUTHOR |
113 |