| PRAISE FOR LINKEDIN FOR THE SAVVY EXECUTIVE |
3 |
| . |
| FOREWORD |
9 |
| . |
| AUTHOR’S NOTE |
11 |
| . |
| CHAPTER 1 |
|
| WHY DO EXECUTIVES NEED LINKEDIN? |
17 |
| . |
| CHAPTER 2 |
|
| WHAT’S “EXECUTIVE” GOT TO DO WITH IT? |
21 |
| How does all this tie to Linkedln? |
24 |
| . |
| CHAPTER 3 |
|
| YOUR EXECUTIVE-BRANDED LINKEDIN PORTRAIT |
27 |
| Attributes of an executive-branded Linkedln portrait |
31 |
| Finding the right photographer |
31 |
| . |
| CHAPTER 4 |
|
| BEFORE YOU GET TO THE STARTING GATE |
35 |
| Problematic Settings |
36 |
| Do I Need a Linkedln Premium Account? |
40 |
| . |
| CHAPTER 5 |
|
| YOUR EXECUTIVE-BRANDED LINKEDIN TEXT |
45 |
| Your executive headline |
47 |
| Your customized URL and other contact information |
50 |
| Your LinkedIn Summary |
51 |
| Your experience |
54 |
| Skills |
56 |
| Education |
58 |
| Optional sections |
58 |
| . |
| CHAPTER 6 |
|
| STRATEGIES FOR A CONFIDENTIAL JOB SEARCH |
61 |
| Be prepared |
62 |
| Specific strategies for confidential job searches |
62 |
| . |
| CHAPTER 7 |
|
| BE SAVVY ABOUT BUILDING YOUR NETWORK |
69 |
| . |
| CHAPTER 8 |
|
| CULTIVATING YOUR CONNECTIONS, WITH CLASS |
75 |
| The invitation to connect |
75 |
| Cultivating your connections |
77 |
| . |
| CHAPTER 9 |
|
| WHAT ABOUT RECOMMENDATIONS AND ENDORSEMENTS? |
81 |
| Recommendations |
82 |
| Endorsements |
85 |
| . |
| CHAPTER 10 |
|
| HOW OFTEN SHOULD I POST? |
89 |
| Engaging with others |
95 |
| Why is it important to “Like,” “Comment” and “Share?” |
95 |
| How should I allocate the time I spend on LinkedIn? |
96 |
| What should I do when I find distaseful material on my homepage? |
97 |
| . |
| CHAPTER 11 |
|
| BRINGING IT ALL TOGETHER |
99 |
| A savvy executive LinkedIn profile |
100 |
| Hallmarks of savvy use of LinkedIn |
104 |
| . |
| ACKNOWLEDGEMENTS |
109 |
| . |
| ABOUT THE AUTHOR |
113 |
