LinkedIn has been busy rolling out new features – some of which can really enhance your personal brand. Why is it important to “enhance your personal brand?” When you share who you are authentically, you attract what you’re looking for in your career, whether it be the top talent you’d like to recruit, your ideal new customers or clients, or opportunities for board service and advancement. Some of these features were rolled out mid-2020; others appeared in 2019. As you scan this article, I hope you’ll be thinking of how you may use them to more effectively communicate your own brand and unique value proposition.